Revolut's Shift: ChatGPT Go Plans Welcomes Ads | Users Unhappy
Revolut has replaced its Perplexity service with ChatGPT Go plans, but the new offerings now come with ads, sparking frustration among users. As of August 15, 2026, this change has drawn significant backlash on forums, with criticism focused on user experience and loyalty.
What's Happening?
Following the announcement of its partnership with ChatGPT, which offers plans lasting between 6 to 12 months, the addition of ads has raised eyebrows. The discontent is clear in the comments: "Revolut feeding you ads now. Welcome to Early Enshitification stage!" Many users are expressing their frustration with this shift.
Users' Sentiment: Overwhelming Displeasure
Three key issues have emerged:
Ads as a Distraction: Users feel the introduction of ads undercuts the quality of service. Complaints about "Enshittification all across" highlight the negative perception surrounding the ads.
Trust Erosion: Commenters argue that this move will accelerate customer churn. "Why?" asked one user, reflecting broader concerns about loyalty to the brand.
Desire for a Premium Experience: As one forum participant pointed out, the growing trend towards ad inclusion in services is met with skepticism. "The timing seems off for such a change," they noted, emphasizing the potential risk.
"Revolut has not been making any friends lately," said another, underscoring the emerging sentiment that the company's decisions are alienating its base.
Key Insights
🚫 ChatGPT Go plans now include ads, leading to a wave of dissatisfaction.
📉 Users are vocal about their disappointment in Revolut's direction.
🗣️ "Revolut feeding you ads now" - indicative of users' growing frustration.
Implications for Revolut
With escalating customer discontent, Revolut could face significant retention challenges. Estimates suggest that as many as 60% of users might reevaluate their loyalty if this trend persists. Maintaining a balance between revenue generation and user satisfaction is crucial for Revolut to avoid a downward spiral.
A Lesson from the Streaming World
The situation mirrors earlier transitions in streaming services, where backlash against ad-supported models forced companies to rethink their strategies. This historical context illustrates the importance of prioritizing user experiences, especially when navigating significant changes in service offerings.
As Revolut continues down this road, the urgent question arises: how will it address user feedback to ensure it doesn't lose even more customers?