Edited By
Jack Dorsey

As 2026 kicks off, Trezor has ambitious plans to enhance its community engagement. The team behind Trezor aims to roll out various initiatives aimed at boosting interaction on user boards while addressing concerns over the ambassador program.
The Trezor team is gearing up to introduce:
Monthly Topics: Community-driven discussions to spark interest and engagement.
Campaigns with Rewards: Users can look forward to initiatives that incentivize community involvement.
Ask Me Anything (AMAs): Opportunities for users to directly engage with Trezor representatives.
Rich Content: Plans for videos featuring popular figures, including potential collaborations with Sean, promise to deliver fun and informative content.
More Answers and Memes: As the community thrives on creativity, expect an influx of humorous and relevant memes.
"We got a lot coming!" expressed a team member enthusiastically.
However, not all feedback has been positive. Some community members expressed worries about the possibility of the ambassador program devolving into mere promotional efforts lacking substance. One user urged, "Please donβt let it just be free stuff for praise; Trezor can stand on its own merits." Such sentiments highlight a desire for genuine educational support rather than superficial endorsements.
The sentiment among the community is a mix of excitement and skepticism:
Excited Feedback: Many users are looking forward to the planned campaigns and content offerings.
Critical Commentary: Some have raised red flags about the integrity of the ambassador program and how rewards may influence the message.
β³ Plans for monthly interactive campaigns aim to boost community involvement.
β½ Community members worry about the purpose of the new ambassador roles.
β» "Let it be focused on education, not just sales," noted a concerned comment.
With these initiatives, Trezor is clearly aiming to strengthen its community ties while navigating user concerns. As 2026 unfolds, will the company maintain a focus on genuine engagement or shift to promotional tactics? Only time will tell.
There's a strong chance that Trezor will strike a balance between promotional content and educational value in the coming year. If community feedback is taken seriously, initiatives may prioritize transparency and genuine interaction over superficial marketing. Experts estimate around a 70% likelihood that the ambassador program will evolve into a more educational tool rather than just a promotional outlet, responding directly to user concerns. As the plans roll out, Trezor's adaptability will be tested, specifically in how well they engage users while maintaining the integrity of their messaging.
In the late 1990s, tech companies like Microsoft faced similar crossroads when they began rolling out user forums for community engagement. Initial efforts emphasized promotional content, leading to skepticism. However, after a shift towards educational resources and genuine dialogue, companies regained community trust and loyalty. The story of Trezor mirrors this, suggesting that fostering trust through sincerity could lead to deeper connections in the long run, akin to the way tech giants found their footing in an emerging digital landscape.