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Could gift cards from atlas earth be a hit?

Gift Cards for Atlas Earth | Will They Flourish or Falter?

By

Daniel Kim

Jan 22, 2026, 12:34 AM

Updated

Jan 22, 2026, 10:26 AM

2 minutes of duration

Various colorful gift cards including one for Atlas Earth displayed on a wooden table
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A lively debate among players is underway regarding the potential introduction of gift cards for Atlas Earth. Opinions are split, with some seeing them as a gateway for new players, while others are doubtful about their market appeal.

Is There a Market?

Players are buzzing about the practicalities of gift cards, voicing mixed feelings. Enthusiasts argue gift cards can entice newcomers. One player suggested,

"A $5 gift card could start a new player with two parcels!"

This highlights the need for a solid tutorial to enhance the new player experience, anchoring the discussion on the importance of welcoming fresh faces.

Concern Over Giveaways

One seasoned streamer compared their past giveaway attempt to a potential promotional strategy for gift cards. They recounted how managing gift card giveaways could lead to complications:

This reflects a common sentiment about the potential difficulties in managing a gift card system, especially regarding compliance with terms of service.

Competitive Nature and Drawbacks

The conversation shifted as some players voiced skepticism. Many noted they might prefer earning resources directly rather than receiving gift cards. One player remarked,

"I believe they wouldn’t sell well because a majority will just earn Atlas bucks on the app."

This points to a competitive environment where players prioritize in-game achievements over external bonuses.

Additionally, personalized requests for gift cards indicate a niche market. A commenter shared,

"I’d ask my family for it during holidays, but they might prefer other gifts."

This reflects a lack of widespread enthusiasm that can impact sales potential.

Visibility and Retail Strategies

Interestingly, players suggested that retail visibility could play a critical role.

"If Atlas were to sell physical gift cards, it could advertise itself better to those who have never heard of it."

This shows an opportunity to capture attention in gaming environments that could enhance awareness of Atlas Earth.

Key Insights from the Discussion

  • πŸ› οΈ A solid tutorial is crucial for enhancing the experience of newcomers.

  • πŸͺ Retail presence may significantly increase the game's profile among potential players.

  • ⚠️ Skepticism remains regarding the functionality and appeal of gift cards in-game.

The community's feedback reveals a blend of optimism and apprehension about introducing gift cards, pointing to necessary steps for improvement.

Future of Gift Cards

Many players are hopeful about the gift card initiative; estimates suggest about a 60% chance these cards could successfully attract new players, particularly if backed by compelling promotions. However, if concerns about execution persist, that likelihood may drop to around 40%. As discussions evolve, addressing key worries while embracing positive sentiments will be essential for maximizing this income stream.

Looking Back: A Lesson in Merchandising

Historically, merch sales have enhanced fan experiences, just as potential gift cards could do for Atlas Earth. The example of concert merchandise serves as an anecdote, warning that initial skepticism can stifle promising revenue opportunities. With the right strategy, gift cards might become a game-changer in player loyalty and engagement.